Five years of leadership that inspired growth, excellence, and innovation

This month, Jubilee Life Insur­ance Co. (T) Ltd is celebrating five years of leadership that inspired Growth, under the leadership of Ms. Helena C. Mzena as the CEO, she has provided strong and forward-looking leadership that has transformed the company into one of the most trusted and competitive life insurance Company in Tanzania.

Through strategic vision, operational discipline, and a customer centric approach, Jubilee Life has strengthened its market position, financial performance, distribution capacity, and regulatory compliance while accelerating digital transformation and innovation. To mention a few, over the five years period, the Company has recorded the following achievements:

Revenue growth

5.5 times growth in revenue, this is 500% growth which demonstrates strong financial performance and growth in the Company’s embedded value. This remarkable growth has also expanded our market share by 8%, reinforcing our growing position in the industry and positioned the Company as the leader in distributing Retail (Individual) Life Insurance in Tanzania.

Customer growth

Grew our customer base 3 times, a growth of 200% lives, driven by a deliberate focus on customer-cen­tric service delivery and a commit­ment to customer excellence. This reflects the trust and confidence customers place in us. This has improved our customer satisfac­tion and loyalty with an Excellence achievement of NPS score of up to 72% – represent world class.

Partnerships

Significantly expanded our dis­tribution network, growing from 3 to 18 Banks in Bancassurance partners, introduced Telecom part­nerships and increased our broker and Agency network substantially. This expansion has opened doors to stronger collaboration opportuni­ties, shared growth, and enhanced value propositions.

Claims and benefits paid

Paid 2.1 times more claims and benefits, increasing by 117% pay­ments. This underscores our unwa­vering commitment to honouring our promise and providing financial security when it matters most.

People growth, culture & leader­ship development

She has fostered a culture anchored on company values, team­work, accountability and continu­ous improvement. Through this the Company has expanded the team significantly:

Staff: 67%

Banca Sales Executives: 700%

Retail Life Agents: 945%

“eNPS” score 59%- represent “excellent”

This growth represents career opportunities, staff progression, and skill development, empower­ing our people to deliver exception­al service.

Digital transformation and inno­vation

She led the company in imple­mentation of our Digital Project – Changamk@: From 0 to 90+ Pow­er BI dashboards and bots, plus the launch of J-Force customer onboarding portal:

This has positioned the company as a frontrunner in digital life-in­surance solutions, improving acces­sibility for customers across Tan­zania.

Operational Efficiency: Streamlining processes and optimizing costs.

Employee Empowerment: Automating repetitive tasks and enabling data-driven deci­sions.

Customer Experience: Fast­er onboarding, improved servicing, and enhanced digital engagement.

Awards for excellence

Over the past five years, our company has been recognized across various award platforms, receiving more than 21 prestigious accolades. These include:

• Consumer Choice Awards Africa – Most Reliable Life Insurance Company for over five con­secutive years

• President’s Manufacturer of the Year Awards – Best Life Insurance Company in Tanzania for more than two consecutive years

• National Board of Accountants and Auditors (NBAA) – Best Presented Financial State­ments for three years in a row

• Chartered Institute of Cus­tomer Management – Cus­tomer Excellence Award for two consecutive years

• The Citizen “Rising Woman” Awards – Honored for two consec­utive years

• Africa FinTech Awards – Rec­ognition for excellence in embracing technology in our operations

• African Banking Awards – Cor­porate Social Responsibility Award

• Top 100 Executive Lists Awards – Best Life Insurance CEO for more than two con­secutive years

These achievements reflect our consistent commitment to excellence, innovation, and customer satisfaction.